Saturday, March 9, 2013
Traditional News Media - The Beginning Of The End?
If you were to devote a bit of time to some research, you would learn that traditional media has changed drastically. The headlines are certainly painting a very bleak picture indeed. We all know the culprit is the Internet, but just how has it affected the media as we know it?
The landscape of traditional media underwent momentous changes thanks to Gutenberg's printing press, that was invented around five hundred years ago. The course of history, and the world itself, was forever changed. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg's astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. This gave rise to marketing and advertising companies that flourished for a while, that is, until times began to change once more.
In the beginning websites weren't taken all that seriously. At best they were merely seen as a novel way of advertising services and products. With the passage of time the Web became more and more powerful. It's not all that surprising. Thanks to the Internet people discovered that they could research anything, download programs and apps, watch movies, listen to music, store files, and even keep in touch with loved ones anywhere in the world. For the first time ever, people had the choice of what to watch and when to watch it.
Consider the awesome growth of social media. Never has anything changed the world of media like this has. Nowadays people can be connected no matter where they are, day or night. This wasn't anticipated only a short while ago.
According to a reliable study, it took radio 38 years to reach fifty million people, which is considerably more than television, which did it in just thirteen. The Web achieved the same in only 4 years. However it was social media sites, like Facebook, that achieved it in only 2 short years.
It is true that the golden age of the traditional media is drawing to a close, and we can easily see why. The print media has suffered a tremendous decline in readership, because people can now access current information online really easily, and free of charge. This obviously results in a decline in revenue. Furthermore, the public now has access to up-to-the-minute news frankston and information updates that traditional media simply cannot replicate. The Internet has impacted every single aspect of our lives. Although we cannot guess how much longer traditional media will be around, we can know that the Internet is not going to give up its dominant position.
The landscape of traditional media underwent momentous changes thanks to Gutenberg's printing press, that was invented around five hundred years ago. The course of history, and the world itself, was forever changed. But not much has changed since then when one considers that modern newspapers and magazines continue to make use of Gutenberg's astounding invention. But the world of news media changed again with the discovery of electricity, because that brought about radio, and then of course, TV. This gave rise to marketing and advertising companies that flourished for a while, that is, until times began to change once more.
In the beginning websites weren't taken all that seriously. At best they were merely seen as a novel way of advertising services and products. With the passage of time the Web became more and more powerful. It's not all that surprising. Thanks to the Internet people discovered that they could research anything, download programs and apps, watch movies, listen to music, store files, and even keep in touch with loved ones anywhere in the world. For the first time ever, people had the choice of what to watch and when to watch it.
Consider the awesome growth of social media. Never has anything changed the world of media like this has. Nowadays people can be connected no matter where they are, day or night. This wasn't anticipated only a short while ago.
According to a reliable study, it took radio 38 years to reach fifty million people, which is considerably more than television, which did it in just thirteen. The Web achieved the same in only 4 years. However it was social media sites, like Facebook, that achieved it in only 2 short years.
It is true that the golden age of the traditional media is drawing to a close, and we can easily see why. The print media has suffered a tremendous decline in readership, because people can now access current information online really easily, and free of charge. This obviously results in a decline in revenue. Furthermore, the public now has access to up-to-the-minute news frankston and information updates that traditional media simply cannot replicate. The Internet has impacted every single aspect of our lives. Although we cannot guess how much longer traditional media will be around, we can know that the Internet is not going to give up its dominant position.
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